Tuesday 28 January 2014

How To Connect Google Analytics To Your WordPress Site

Tracking your website’s visitors is a very important task when it comes to monitoring your online success. If you don’t know how many people are coming to your website and from what sources (Google, Facebook, other sites, etc) how can you effectively grow your online presence? You can easily track traffic to your website  with Google Analytics and the Google Analyticator plugin. There are many WordPress plugins that you can use to connect Google Analytics to your WordPress site, but I feel Google Analyticator has the best options and is the most user friendly. It also allows you to monitor your traffic directly from the WordPress admin dashboard so you don’t have to log into any other platform. Even better, it’s available for free!

Google Analytics:
To begin sign up for Google Analytics if you haven’t already done so.
1. Login to Google Analytics and inside the dashboard add a website profile
2. After entering in your website URL and naming your profile click save and finish

Google Analyticator:
Installing the Google Analyticator plugin is extremely easy. If you don’t know how to install a plugin or need help, then please read my previous post “How To Install a WordPress Plugin”.

Once the plugin is activated go into Google Analyticator’s settings. You’ll need to grant Google Analyticator access to your Google Analytics account.

1. Click the button to continue
2. A popup with your Google account info will come up asking you to grant access to the plugin. Click accept
3. Now that the two are hooked up, you’ll see a dropdown next to “Google Analytics Logging”. Make sure that is enabled
4. Next to “Google Analytics account” select the website profile you set up earlier
5. To finish the setup scroll to the bottom of the page and click the blue “Save Changes” button.

You’ve now successfully linked Google Analytics to your website!

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